“The Most Interesting Blog in the World”

"The Most Interesting Man in the World, on Happy Hour." Yes, we can all hear the distinctive, deep voice introducing guys to the man that we all should aspire to be.  "The Most Interesting Man in the World-Dos Equis" ads present potential customers with situations that are intended to inspire them to drink Dos Equis.  But, what else are the ads attempting to inspire people and, in particular, men? 

Dos Equis' "Most Interesting Man in the World" wears nothing but the finest.  After all, he probably runs a sweat shop in Cambodia in his spare time, which produces his amazing clothes from unicorn hair.  What does his apparel get him?  As you can see, if you are the most interesting man in the world, wearing the most attractive clothing in the world, you placidly ignore the beautiful woman staring at you from your right.  This ad presents a man in a position of notoriety, claiming the attention of beautiful women while smoking the most interesting cigar in the world.  At least this ad makes it seem like it would be the most interesting cigar in the world. 

His face is smug.  He knows he is the man.  He knows that he is the man who has the attention of the girl that the man next to him longs to have eye-contact with.  Not only does this ad present "The Most Interesting Man in the World" as desired by women, the ad also presents him as a man other men aspire and desire to become.  His face is almost like a taunt, saying, “Don’t you wish you (or your man) was as interesting as me?” And, as he says this, he telekinetically picks up his Dos Equis and takes the most sophisticated swig ever imagined.

The “Happy Hour is the Hour after Everyone from Happy Hour has Left” slogan on the ad portrays “The Most Interesting Man in the World” as also one who does not enjoy cheap drinks.  Or, he doesn’t enjoy uninteresting cheap drinks. Like a Vodka and Sprite.  I bet he’d never drink a Vodka and Sprite.  He chooses to stick around after happy hour; the drinks are full price and the cheap college students have left the building and gold-diggers for his sole enjoyment.   When you order drinks after happy hour, apparently, you are not allowed to drink them.  No one in the ad has touched their drinks; there are too distracted by “The Most Interesting Man in the World.”  OK, the guy on the right is technically touching his drink, but he hasn’t had the intestinal fortitude to take drink before “The Most Interesting Man in the World.” So, basically, this ad is saying if you want to be a man: wear nice clothes; spend money, but don’t partake; wait till the “cheapies” have left; and grow a “mean” beard.  You’ll have the ladies going crazy, because they obviously have one type and one type only: “The Most Interesting Man in the World” type.

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