The 1991 Michael Jordan and Spike Lee Nike commercial "It's gotta be the shoes!" attempts to explain the reason why Michael Jordan is the best basketball player in the universe. Spike Lee, or "Morris Blackman" in the commercial, comes to the conclusion that Michael Jordan's secret to success is his Nike shoes. Thus, the logical fallacy presented in this ad is the Post Hoc fallacy: Michael Jordan is the best basketball player in the universe because he wears Nike shoes. If this were true, anyone who wears Nike shoes could be the best basketball player in the universe. If this were true, I'd stop wearing New Balance shoes.
http://www.youtube.com/watch?v=Abr_LU822rQ
The 1992 Gatorade "Be Like Mike" commercial shows many of Michael Jordan's amazing basketball moments and Jordan interacting with kids. The song in the background is sang by children, and is full of the hope that one day they can "Be Like Mike". This commercial presents a bandwagon fallacy. In large text, the phrase, "Be like Mike. Drink Gatorade." delivers the final touch to the bandwagon fallacy. Gatorade wants consumers to join in drinking Gatorade with Michael Jordan, and everyone who wishes to be like Jordan should drink Gatorade.
http://www.youtube.com/watch?v=b0AGiq9j_Ak
This ad shows a very thin girl posing in very little clothing with the phrase, "If it were easy, everyone would be thin." The statement basically means everyone must try hard to be thin. This is an example of a forced hypothesis fallacy, because there are many factors that contribute to whether a person is thin or not. Many people do not have to try at all to be thin because their metabolism is naturally high and prevents them from gaining weight.
http://pinterest.com/pin/279363983104953603/
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