Thursday, December 8, 2011

Logical Fallacies "On the Air"

The Old Spice-The Man Your Man Could Smell Like commercials are examples of post hoc fallacies. The man in the commercial claims that, "Anything is possible when your man smells like Old Spice and not a lady." The man is seen on a luxurious boat holding "tickets to that thing you love" and diamonds, then he rides off on a horse. Using Old Spice body wash does not lead to these luxuries: Money leads to these luxuries.

Barack Obama's "Don't Know Much" TV Ad is an example of an Ad Hominem fallacy. The ad shows a quote from McCain saying, "Economics is not something I've understood as well as I should have," and shows a statistic that McCain voted with Bush 90% of the time. This makes the audience identify McCain with Bush, and many people have a bad picture of Bush. The ad attacks McCain's character by aligning him with Bush and questioning his intelligence through the quote and the song playing in the background.

The Keith Stone and the Bride commercial advertises Keystone Light Beer and is an example of bandwagon and post hoc fallacies. Keith Stone is a smooth-talking guy who wins over the ladies when they are in trouble. The end of the commercial states, "Keystone Light. Always smooth, like Keith Stone." This commercial shows that you should drink Keystone Light in order to be smooth like Keith Stone. The effect of drinking light beer will make you a smooth talker and desired by attractive women.

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